Ten years ago, when our founder, Lili, gave birth to her 5-pound baby-girl, Iliana, she struggled to find clothes for her that were doing the job right. Mitts that were supposed to help prevent scratches and socks intended for warmth were falling off. Pajamas that they lived in all day long were riding up at the wrong time and made nighttime diaper changes even more ungodly at 2am. Frustrated with the cheap, ordinary and ill-fitting take-downs, she realized that beautiful, functional and thoughtful products that were good for our planet were missing in the market and desperately needed. Named after and inspired by the small and scarlet-colored, Goumi berry and its unique ability to impact the ecosystem around it, this first collection was designed to be beautiful, functional, and sustainable and serve the smallest babies with intentionality. We’ve come a long way since that first collection and we’re proud to have helped over a million moms feel strength when they return home from the hospital for the first time. We all can feel small and mighty, with the right support.